THIS IS ONLY THE BEGINNING
I’ve been playing Star Wars Galaxy of Heroes (SWGOH) since late November, and I would say my game experience has been much better than I expected it to be. I feel more knowledgable about the game daily, and discover small elements and fundamentals weekly. I’ve become more interested in the game the more I play, and find myself trying to min/max as much as possible. My biggest regret at this point was not buying the $5 Dooku, but I’ll touch base on that later.
I’ve recently started seeing people talk about quitting SWGOH, from people who haven’t spent a dime, to players who invested several hundreds. I hope this article reaches out to some of them, and encourages them to give the game another chance. In fact, them giving up this early means they didn’t give the game any chance at all to prove itself.
BORN BEFORE THEIR TIME
Aristotle. Einstein. Galaxy of Heros.
Kidding of course, but it’s true SWGOH made it on the shelves before it should of. Why? Why was this undeveloped, un-nourished, barely polished gem put on our laps before it could truly inspire and impress? No, it’s not because of Obama. It’s due to the release date of The Force Awakens. This game needed to hit the shelves before the movie came out to gain max profit traction. The game had a target release date, probably before it actually released, and the designers scrambled to make it as playable as possible by that date. Under-staffed, and not given the attention it deserved due to the focus on Battlefront, this game got behind in development and when push came to shove, whatever could get pushed, got shoved. This should be the first reason not to give up on the game. The polish is coming, lets wait to see what should of actually been released.
THE AGGRESSIVE PROFIT TACTICS
We’re paying Star Wars prices. Not only are we paying Star Wars prices, but we are paying them through a very aggressive profit model. Ever wonder why that $5 Dooku came and went before you even knew if you liked the game? Why you sit there thinking, “Well, I wish I would’ve bought Bariss. Everyone complained about buying it, but I just wish I had a second chance at doing so!” How come you haven’t seen a special offer counting down in the store since you reached level 40? I believe the strategy here is to offer items at a price you first thought unreasonable, but later would wish you had the chance at taking. Since the item is no longer offered, this leads you to most likely spending money on less attractive deals, in hopes to get what you could of gotten earlier. “I missed it. I wish I would of taken that offer. Alright, I’m going to give these packs a go and see if I can get there!” Next thing you know you are $200 deep and still only have 36/50 Dooku Shards. Is this aggressive profit tactic a reason to quit? Maybe, it sure is morally ugly and unattractive as far as seller/consumer relationships go. I think the pricing will come down, as well as a change in the profit model to better relations with the consumers, resulting in a more reasonable way to spend money outside of bundles. My last article encouraged to spend money on the bundles to invest in your enjoyment of the game, but everything outside of bundles has me questioning the staff designing these prices. A 21 day crystal subscription for almost the price of a monthly World of Warcraft subscription? I’m not sure it could of been anymore aggressive than that.
SIGNS OF GROWTH
Bouncing around in the top grossing Apps has likely caught the attention of the people signing our developers checks. The numbers are showing promise and success, and the budget for our game development has already expanded. We’ve seen bug fixes, “expansions”, interactive conversations on the forums, but most importantly, we’ve seen an actual increase in staff. The additional public role of someone who is cleaning up the hacker scum can only mean that more coders and artists have made it to the development team as well. This is the first sign of great things to come. More staff leads to more development which leads to more (impressive?) content.
THE NEXT CHAPTER
If you’ve made it past the high prices, non-interactive PVP, social-less, repetitiveness, time constraints, bugs, and lack of engagement so far… Congratulations, you are a glorified beta tester and evolving your way into an experience we can only hope will have been well worth helping cut the umbilical cord.
I predict a large community growth over the next year, as more content is made available and the game evolves into a healthy engaging experience. I have trust that the social elements will be implemented and perfected over time, as well as more structure/depth to PVP and Characters.
Hang in there Heros! I know it’s not a wait worth 6 billion years, but lets give it another 6 months at least. There is a lot of potential here, as the game is already easy to find fun. Have trust and just know you are gaining miles on all the newcomers we can expect this year as they discover the experience.
Thank you for reading.